Intecells
Intecells is rethinking the way batteries are made, replacing toxic, resource-heavy processes with a cleaner, faster technology that could reshape electric vehicles and beyond. The Michigan-based startup's cold-plasma manufacturing process is genuinely groundbreaking, but the language around it wasn't.
When they brought us in, our job was to cut through the complexity and make the science feel as accessible as it is exciting. We grounded the visual identity in the natural colors of plasma and energy, building a brand that feels both electric and easy to understand.
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Modal Motors
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